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Stepping Into Peony Heaven…

With a line stretching over 150 metres when Hello Blooms opened its doors at 10am, it’s fair to say Melbourne was in peony heaven!

The second annual Peony Party was held at our Collingwood warehouse on Saturday, November 17, and the response was simply amazing.

One by one, those who waited patiently in line were greeted at the door, before taking their pick of the hundreds upon hundreds of wonderful peony roses.

The first 50 people through the door enjoyed a Hello Blooms goodie bag, chock-full of inspiration from Cobb Lane Bakery, The Flower Seekers, Inika & Co and Sweet Treats By Alana.

The selfie station was also a hit, created with the help of our own Flower Queen, Miss Natalie!

Thanks so much to everyone who came along - we were overwhelmed with the response.

A special thanks to our suppliers, as well as Coffee Rider Co for providing the caffeine hits, Billboard Media for our signage and Tori Jackson for her awesome photography.

And thank you to Dandy Fresh Market Blooms for providing the gorgeous peonies.

We’ll let the pictures do the talking…

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

@StaceyJane11_ on Instagram
Peony Heaven.

@Flolala on Instagram
Woke up early on a Saturday for @hello_blooms.

@angelique_alegra on Instagram
Can’t stop looking at the beautiful peonies we picked up.

@kat.lekat on Instagram
So glad we got up early for the peony party.

@nonzie.marie on Instagram
Im such a sucker for Peonies 😍

@designingherlife on Instagram
Feeling like a bit of a queen – a femme and fierce one.

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

@LucyAnnalisse on Instagram
This is heaven.

@emilyingham1 on Instagram
Peony Party.

@abrokegirlwithexpensivetaste on Instagram
My favourite flower 🌸

@boredivan on Instagram
When you end up enjoying it more than her.

@kharmen_godfree on Instagram
My stunning peonies are in full bloom 🌸

@ash.sangha on Instagram
My new lounge room chair. Peony season is here!

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

Photo by Tori Jackson Creative.

@tara.heathhh on Instagram
Honestly my favourite bloom ever 😍

@tara_alexander_ on Instagram
I was in a dream at the @hello_blooms annual Peony Party.

@inspiringyou_au on Instagram
Made @scaf11 queue with me for over an hour.

@lauren_silvaria_stylist on Instagram
What a great way to kick off the weekend.

@sarah_czarnuch on Instagram
Nothing better than fresh blooms on a Saturday morning.

@b_for_brian_ on Instagram
Thank you my sweets for taking the children to line up at the #peonyparty.