When: Sunday 26th November
Time: from 10:30am
Where: 169 Beavers Road, Northcote
Entry: FREE

It’s a party with our fave flowers AND our fave friends! 

The Hello Blooms famous annual Peony Party is back for its 7th year on Sunday 26th November…and boy have we gone in BIG this year! 

It’s not a party without a few friends right? So we’ve gathered a gang of some of Melbourne’s best brands to bring you Peony BLOCK party! We’ll be transforming every inch of HB HQ, both inside and out, into a mini market celebrating and showcasing our fave people as well as our fave flower…PEONIES! 

There will be something for everyone - think super cute homewares, gorgeous jewelry and artwork, self care moments, sweet and savory treats to be eaten, beveraginos, plant babies, things for your fur babies (yes this is a pet friendly event!) as well as photo-ops, games, giveaways (including the chance to win a year’s worth of blooms), all alongside our famous Peony Wall…this year is shaping up to be our biggest event to date!

We’re super excited to announce our partners and sponsors featuring at this years Peony Party: 

Baby Pink Gin | Bon-Lux | Calmer Coffee | Coated Australia | Comfy Tails | Ellen Walsh Designs | Lauren McQuade Handmade | Madam Relove | Mākoha | Tiny Pots Melbourne | Uluna | Vintage Collect





Okay but like…what even IS Peony Party?

In a nutshell - Peony Party is our annual event to celebrate the short but oh-so-sweet Peony Season. We’re talking a once a year kinda deal, celebrating all the colours of the Peony family (more colours = more variety = more Peonies to go around!) 

…AND of course there’s the main event - hundreds and hundreds of gorgeous Peonies for you to get your hands on, supplied by our wonderful friends and peony sponsor Mr Fresh Wholesale Flowers. We know there are a LOT of you Peony fans that want your hands on these beauties (and why wouldn’t you?!) so we’ve upped the ante to make sure as many people as possible can grab a bunch. 

These Peonies are a hot ticket item around Melbourne with people literally lining up down the road to score their bunch, so this isn’t a party you want to be late to! (If you know, you know)

If you’ve read this far and thought “okay but how much?”...entry to Peony Block Party is FREE! 

For our Peonies, we are excited to announce that this year we will be offering our bunches at $8 each!

We can’t wait to party with you all again this year!
- Love from team HB xx