Just like many small businesses, we came from humble beginnings back in 2015, working out of a spare room in St Kilda, running solely on an idea and a passion to bring it to life.

Just two girls (Lu and Lauren), who quit their jobs in the corporate world to figure out what was next, and we found it! We sometimes pinch ourselves, now running a studio space in Northcote with a dedicated amazing team and we get to live our passion and grow it everyday.

And now... we couldn't do any of it without our awesome team - no day is ever the same. If it's not a Beyonce singalong, it's another crime podcast story, another "did you see that show on Netflix?", another new pup coming in to visit (and everyone stops working). They're the perfect blend of early risers, animal lovers, creative minds, plant enthusiasts and passionate people.

About Hello Blooms


One daily arrangement is the core of our business but we are much more than that. We think there is a better way to do flowers! We focus on minimal to no waste, we make every arrangement ourselves and we work with local suppliers to bring you the best and freshest flowers that are easy, affordable and accessible to everyone. Flowers shouldn't just be for special occasions, they should be for all of those simple thank you's - thank you for babysitting, for letting me borrow your car, for walking my dog, or for just being awesome.

What's our numero uno focus...? You guys! We pride ourselves on providing top notch customer service and our focus is on continuously improving, bringing you new things, listening to your feedback, and getting you as excited about what we do as we are.