CELEBRATING 10 YEARS OF PEONY PARTY
SATURDAY 28TH & SUNDAY 29TH NOVEMBER 2026
5/169 BEAVERS ROAD, NORTHCOTE VIC 3070
OPEN 9AM - 1PM EACH DAY
(UNLESS SOLD OUT EARLIER)
With Peony Party turning double digits, we thought why not double the days! For the first time ever we’ll be celebrating all weekend long on Saturday 28th AND Sunday 29th November. Peonies so nice, we had to share them twice!
And this year, we're giving our famous Peony Party a little makeover…
introducing THE PEONY MAZE!
Get lost in a dreamy sea of hundreds of Peonies, winding pathways and hidden surprises! Take on the Peony Hunt, follow the clues, play games and be in the running to win some fabulous prizes along the way!
Don't forget to snap the ultimate Peony selfie at one of our dreamy photo spots surrounded by blooms.
And of course, you'll get to do what Peony Party is all about - hand-picking your favourite Peonies and creating your very own bunch at our once-a-year Peony sale!
We’ll also be joined by some returning friends of ours - we have Kisume Canvas joining us once again for an exclusive Peony Party tattoo flash for Peony Party weekend! If you’re a Harry Styles fan like us (of course you are) we’re sharing our party with his concert dates (real ones know we had this date first though so really he’s sharing with us) so we’ll also have exclusive Harry Styles flash on the day as well - our favourite worlds colliding!
We’ll also have our friends Matcha O’Jube joining us on Sunday for your Matcha fix…and of course we couldn’t forget our 4 legged friends, so (as always) this is a dog-friendly event!
Add in live games, giveaways and a whole lot of birthday fun, and this is one party you don't want to miss!
WHAT EVEN IS PEONY PARTY?
Peony Party is our annual event to celebrate the short but oh-so-sweet Peony season, selling beautiful Peony flower bunches at a crazy discounted price - an event that for the last 10 years Hello Blooms and Peony fans have been celebrating year after year!
If you had told us back in 2017 that a fateful Instagram post and a Kmart letterboard out the front of our studio would have led to this annual iconic event we’d tell you you were crazy - but turns out Melbourne is just as crazy about Peonies as we are! Each year we’ve gone bigger and better (not even a pandemic could stop this party) with our 10th anniversary bringing big Peony energy!
Peony Party is always one of our highlights of the year, with all of our wonderful bloomers and Peony lovers travelling far and wide to score their Peony fix. Over the years we’ve had THOUSANDS of Peony lovers come and party with us, lining up down the road for their Peony fix come rain, hail or shine!
Which brings us to Peony Party’s notorious arch nemesis - Melbourne’s weather. The whole 4 seasons in 1 day thing and those random Spring downpours always seem to want to crash the party…but we’ve never let that stop us before! We’ll be partying in person, with a whole bunch of games, giveaways, photo-ops and of course PEONIES!
If you’ve partied with us before, you’ll know that this is one party you don’t want to be late for…even with hundreds and hundreds of Peony bunches on offer these sell out FAST! It’s first come first serve and once they’re gone, they’re gone!
We can’t wait to open our doors for our 10th year running and celebrate this amazing milestone with all of our wonderful Peony partiers!